Computers are the future. How many time have you heard that? Well computers are the "Now". I am here to tell you. All the stuff you see in the movies
about what the hottest or craziest program that will come in our somewhat near future is here. Today I wanna talk about some future apps that are here already and how they can weave themselves into your world
1. Interactivity and Crowd Sourcing –Wikipedia is a great example of crowd sourcing. But as the trend has become more commonplace, people have come up with increasingly more creative ways to use it. Take Dahlia Lithwick, for example. By day, unassuming Supreme Court reporter, but for her special project, she decided to write her novel (Saving Face) using input from her Facebook Fans. From the other end of the spectrum, budding inventors can use the power of crowds to think up, develop, manufacture and market new products on Quirky. Say that you have a great idea, but don’t have the engineering skill to design it. Submit it to Quirky and engineers will help. The community serves as the market test site and the proceeds from products that actually sell are divided among the community according to their level of input.
2. Augmented Reality and Reality Browsers. You may not be familiar with this phrase, but you’ve already seen this in action on TV and the movies. When you see actors interacting with a virtual computer screen that’s actually an overlay on the space around them; moving files with the swipe of their hand, opening documents in mid air – that’s augmented reality. Augmented reality applications can already be found on mobile phones. The new Android has an application called Layar. Layar is a “reality browser. Users will simply use their phone’s camera feature to point at scenes or objects and the technology will overlay additional information or data on the screen about those objects. For example, say you’re in a new city or town and are looking for a Chinese restaurant, you would point your phone at the street or neighborhood where you are and Layar will tell you what businesses are around you. Think of this application as on-demand Yellow Pages.
3. Digital Branding/Real Time Branding: The internet revolution has made it hip to be small. Small businesses can increase their brand equity by becoming ubiquitous participants on social media sites. But there are more opportunities for small businesses who want to build their brand in a more subtle, more cost effective way. Ex-Yahoo Real Estate executive, Arjun Dev Arora used his expertise in real estate to create ReTargeter, a brilliant way to get past visitors BACK to your site. The technology places a little “burr” of code onto your web site – much like the little burrs you might collect on your pants while your hiking. Then once visitors that have been to your site, they collect these digital “burrs” as they wander off to bigger sites like CNN.com, for example. As they wander the web they see a subtle ad for your site on the sites they are visiting (such as CNN.com, that have ad spaces) thereby increasing the perception of your brand and enticing them to return to you.
4. Location-Based Applications: With the widespread incorporation of GPS devices and applications, it’s easier than ever to get real-time information on
where your friends are and what’s around you. This trend is related to augmented reality applications because it’s “location-based” technology that is
one of the first consumer-accessible ways that we use it. Twitter was a pre-curser to this trend when people were using it to tell their friends where
they were and connect in real time. BrightKite was another location-based application that was a little before its time in giving you updates as to
where your friends are. The latest in the mix is Foursquare: A location-based service based on your Twitter network with an added layer of
social gameplay. Currently Foursquare is gaining traction in big cities.
5. Real time collaboration –Google Wave is an innovative new way for people to communicate and collaborate. Wave is already being used for projects and collaboration among many small groups and organizations around the world, in large part because of its strength in combining familiar communication platforms. But it’s really no fun or no good if everyone you work with isn’t on the system. Maybe that’s why it’s been so slow to build steam. Because I run so many virtual teams, I think that Google Wave is an amazing way to stay connected, work collaboratively and efficiently with people from all over the world as if they were right next to you.
Tech Connect
